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  • Travis, David, 1960- author.
  • User interfaces (Computer systems) -- Design.
  • User interfaces (Computer systems) -- Evaluation.
  • User-centered system design.
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  •  Travis, David, 1960- author.
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  •  Think like a UX rese...
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    Think like a UX researcher : how to observe users, influence design, and shape business strategy / David Travis and Philip Hodgson.
    by Travis, David, 1960- author.
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    Boca Raton : Taylor & Francis, a CRC title, part of the Taylor & Francis imprint, a member of the Taylor & Francis Group, the academic division of T&F Informa, plc, 2019.
  • User interfaces (Computer systems) -- Design.
  • User interfaces (Computer systems) -- Evaluation.
  • User-centered system design.
  • ISBN: 
    xii, 294 pages : illustrations ; 24 cm.
    Setting the stage -- Planning user experience research -- Conducting user experience research -- Analyzing user experience research -- Persuading people to take action on the results of user experience research -- Building a career in user experience.
    Additional Author: 
    Hodgson, Philip, 1950- author.
    "Think Like a UX Researcher will challenge your preconceptions about user experience (UX) research and encourage you to think beyond the obvious. You’ll discover how to plan and conduct UX research, analyze data, persuade teams to take action on the results and build a career in UX. The book will help you take a more strategic view of product design so you can focus on optimizing the user’s experience. UX Researchers, Designers, Project Managers, Scrum Masters, Business Analysts and Marketing Managers will find tools, inspiration and ideas to rejuvenate their thinking, inspire their team and improve their craft." -- From the publisher.
    Includes bibliographical references (pages 283-288) and index.
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    QA76.9 U83 T72CirculatingChecked InRequest Copy
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