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  • Berger, Warren
     
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  • Mau, Bruce.
     
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  • Design.
     
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  • Design -- Social aspects
     
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  • Designers.
     
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  •  Glimmer : how design...
     
     
     
     MARC Display
    Glimmer : how design can transform your life, and maybe even the world / Warren Berger.
    by Berger, Warren
    View full image
    Toronto : Random House Canada, 2009.
    Subjects
  • Mau, Bruce.
  •  
  • Design.
  •  
  • Design -- Social aspects
  •  
  • Designers.
  • ISBN: 
    9780307356734 (hc.)
    Description: 
    342 p. : ill. ; 25 cm.
    Content Notes: 
    "How design can transform your life, your business, and maybe even the world. Featuring the visionary ideas of Bruce Mau"--Cover.
    Summary: 
    "Glimmer: the briefing [1] You have a friend who uses a wheelchair. One day he tells you the three things about that wheelchair he hates: 'I can't go over curbs, can't get up stairs, and can't look people in the eye when I'm talking to them.' What would yo do to improve your friend's wheelchair?" ..[2] "You'd like to get your teenage nephew to stop smoking. You'd like to get a million other teenagers to stop smoking, too. Telling them that smoking could kill them just makes it more cool and rebellious. So how do you make non-smoking cool and rebellious?" .."[3] You're marketing a new automobile. Unfortunately, nobody's ever heard of this car. And it's precisely the opposite of what's ' been popular in cars lately. And it looks kind of funny. And there's no budget for television commercials. How do you make this car a bestseller?" --BOOK JACKET
    Notes: 
    Includes bibliographical references and index.
    Alternate Title: 
    How design can transform your life, and maybe even the world
    Number of Holds: 
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    Copy/Holding information
    Call No.CollectionStatus 
    TS171 B36CirculatingChecked InRequest Copy
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