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  • Hodgson, Michael (Michael R.)
  • Logos (Symbols) -- Design.
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    Recycling & redesigning logos : a designer's guide to refreshing & rethinking design / Michael Hodgson with Matthew Porter.
    by Hodgson, Michael (Michael R.)
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    Beverly, Mass. : Rockport Publishers, 2010.
  • Logos (Symbols) -- Design.
  • ISBN: 
    9781592536115 (pbk.)
    1592536115 (pbk.)
    192 p. : ill. (chiefly col.) ; 26 cm.
    Introduction : The unbearable likeness of bean -- Section 1: A refresher course : Process makes perfect: Spring Advertising ; Glossary ; Interview with Brian Collins, Collins -- The only constant: change : Interview with David Turner, Turner Duckworth -- Sleight of hand (evolution) : Interview with Debbie Millman, Sterling Brands -- Revolutions : Interview with Connie Birdsall and Brendán Murphy, Lippincott ; UPS logo: crossing the Great Divide -- Section 2: Case studies : 28 Limited ; Aboud Creative ; Latin Brand ; Raineri Design ; CSK Partners ; AdamsMorioka ; PhD, A Design Office ; Minelli Inc. ; Carbone Smolan ; Grant Design Collaborative ; Rip Georges ; Chen Design ; Fridge Creative ; Carol Garcia Del Busto ; Mine(TM) ; Julia Reich Design ; Sony ; Pentagram ; Root Studio ; S Design ; Brendán Murphy ; Weights&Pulleys -- Section 3: Logo gallery.
    Additional Author: 
    Porter, Matthew.
    This title demonstrates the strategies and processes of successful redesigns and shows readers how to build on the equity the brand already retains to create a fresh look. The case studies feature before and afters of the logos and discuss why the redesign was necessary.
    Alternate Title: 
    Recycling and redesigning logos /
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    Call No.CollectionStatus 
    NC2015 H63CirculatingChecked InRequest Copy
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