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  • Renvoisé, Patrick.
     
     Subjects
     
  •  
  • Neuromarketing.
     
  •  
  • Marketing -- Psychological aspects.
     
  •  
  • Consumers' preferences.
     
  •  
  • Neuropsychology.
     
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  •  Renvoisé, Patrick.
     
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  •  Neuromarketing : und...
     
     
     
     MARC Display
    Neuromarketing : understanding the "buy button" in your customer's brain / Patrick Renvoisé and Christophe Morin.
    by Renvoisé, Patrick.
    View full image
    Nashville, Tenn. : T. Nelson, 2007.
    Subjects
  • Neuromarketing.
  •  
  • Marketing -- Psychological aspects.
  •  
  • Consumers' preferences.
  •  
  • Neuropsychology.
  • ISBN: 
    9780785226802 (hc.)
    078522680X (hc.)
    Description: 
    xii, 243 p. : ill ; 24 cm.
    Edition: 
    Rev. and updated.
    Contents: 
    Three brains, one decision-maker -- The only six stimuli that speak to the old brain -- The methodology: four steps to success -- Step 1: diagnose the pain -- Step 2: differentiate your claims -- Step 3: demonstrate the gain -- Step 4: deliver to the old brain -- The first message building block: grabbers -- Message building block #2: big picture -- Message building block #3: claims -- Message building block #4: proofs of gain -- Message building block #5: handling objections -- Message building block #6: the close -- The first impact booster: wording with you -- Impact booster #2: your credibility -- Impact booster #3: contrast -- Impact booster #4: emotion -- Impact booster #5: learning styles -- Impact booster #6: stories -- Impact booster #7: less is more -- Marketing is dead, long live neuromarketing -- Handbook: selling to the old brain 101 -- Brainpower: quick review of concepts.
    Content Notes: 
    Rev. ed. of the English ed. with title: Neuromarketing. 2002-2005.
    An earlier English ed. also published with title: Selling to the old brain. 2002-2003.
    Additional Author: 
    Morin, Christophe.
    Notes: 
    Includes bibliographical references (p. 237-239)
    Number of Holds: 
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    Call No.CollectionStatus 
    HF5415.12 R35CirculatingChecked InRequest Copy
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