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  • Carr, Melissa G., author.
     
     Subjects
     
  •  
  • Fashion merchandising.
     
  •  
  • Retail trade -- Management.
     
  •  
  • Business planning.
     
  •  
  • Entrepreneurship.
     
  •  
  • Industry.
     
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  •  Carr, Melissa G., author.
     
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  •  Guide to fashion ent...
     
     
     
     MARC Display
    Guide to fashion entrepreneurship : the plan, the product, the process / Melissa G. Carr, Lisa Hopkins Newell.
    by Carr, Melissa G., author.
    View full image
    New York : Fairchild Books, 2014.
    Subjects
  • Fashion merchandising.
  •  
  • Retail trade -- Management.
  •  
  • Business planning.
  •  
  • Entrepreneurship.
  •  
  • Industry.
  • ISBN: 
    9781609014933 (pbk.)
    Description: 
    320 pages : illustrations (colour) ; 28 cm.
    Additional Author: 
    Newell, Lisa Hopkins, author.
    Summary: 
    This guide is aimed at students and fashion professionals seeking information on how to develop, market, and sell their own product lines as independent labels or brands. Readers will expand their knowledge of the ready-to-wear process in order to successfully identify market opportunities, execute product differentiation, and market a new product/brand in the retail environment.
    Number of Holds: 
    0
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    Copy/Holding information
    Call No.CollectionStatus 
    HD9940 A2 C26CirculatingChecked InRequest Copy
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