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  •  
  • Griffin, W. Glenn.
     
     Subjects
     
  •  
  • Minneapolis College of Art and Design -- Alumni, faculty, students.
     
  •  
  • Advertising.
     
  •  
  • Creative ability in business.
     
  •  
  • Advertising campaigns.
     
  •  
  • Advertisers -- Interviews.
     
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  •  Griffin, W. Glenn.
     
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  •  The creative process...
     
     
     
     MARC Display
    The creative process illustrated : (how advertising's big ideas are born) / W. Glenn Griffin and Deborah Morrison.
    by Griffin, W. Glenn.
    View full image
    Cincinnati, Ohio : HOW Books, 2010.
    Subjects
  • Minneapolis College of Art and Design -- Alumni, faculty, students.
  •  
  • Advertising.
  •  
  • Creative ability in business.
  •  
  • Advertising campaigns.
  •  
  • Advertisers -- Interviews.
  • ISBN: 
    9781600619601 (pbk.)
    1600619606 (pbk.)
    Description: 
    168 p. : col. ill., ports. ; 31 cm.
    Content Notes: 
    Nancy Colman Rice, BFA 1970, MCAD p. 130-133.
    Additional Author: 
    Morrison, Deborah.
    Summary: 
    "[This book] represents a rare and remarkable look at the minds that fuel the ad industry. You'll be inspired to fresh thinking and better work immediately. Inside, you find: Process canvases - sketches that visually represent the thought process leading to an idea, from some of the best minds in advertising; Profiles - insightful commentary from contributors, samples of their favorite work, perspectives from their colleagues and details of their professional accomplishments; Practical analysis - a breakdown of models of creativity, creativity as a problem solving device, and putting the creative process to work for you."--Publisher's description.
    Notes: 
    Includes bibliographical references (p. 168).
    Alternate Title: 
    How advertising's big ideas are born /
    Number of Holds: 
    0
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    Copy/Holding information
    Call No.CollectionStatusDue Date 
    HF5823 G74CirculatingChecked out25 Mar 2020Request Copy
    Add Copy to MyList

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